About

Growing companies by creating products, brands & experiences people love.

Hi there! I'm Justin, an entrepreneurial leader passionate about building category-defining businesses. For the past 10 years, I've served as both an operator and a strategic consultant working to accelerate growth at technology-enabled companies.

It's no secret that companies embracing data-driven, human-centered design are raising the bar—not only in tech, but across industries. And the market rewards these companies disproportionately. The perspective I bring is driven by the reality that the expectation to deliver a high-quality experience is at an all-time high.

I serve as COO & Head of Product at BigMarker, where we've built the #1-rated webinar & virtual events platform. I've also been fortunate to impact strategy, product, and marketing as a trusted advisor to startups like Clearcover, Gremlin, Lattice, and Stokkup, and big companies like Google, Unilever, Nike, and Waze.

You've stumbled upon 23MHz, my vehicle for consulting and advisory work. Borrowed from a powerful radio frequency, the name serves as a constant reminder to create signals that cut through the noise.

Come find me on LinkedIn or Behance, or just say hello!

Justin Brown

Operator, Product Leader, Builder

Capabilities

Strategy

Great strategists are critical thought partners. They can separate signal from noise to quickly identify the data required to answer questions like: Which customers should we serve? Which products should we build? How much should we invest? and What's the ROI?

Brand Narrative

The best strategies are also the best stories. The customer is the protagonist facing a thorny problem. The brand is the customer's trusty companion, and the product is the key tool the customer needs to win. Good strategy articulates customer needs and crafts an epic story.

Design Leadership

Design isn’t just what it looks like; it's how it works, and the outcome it creates. It can look great, but without a great strategy, it probably isn’t going to work great. That’s why we start with strategy first, to nail down the story. Then, we use design to make the story come true.

Product Leadership

Building products and services across web, mobile, and emerging channels allows us to unlock new opportunities and new revenues. Navigating the ever-changing technology landscape requires balancing the science of understanding customer needs with the art of the possible.

Brand Development

A brand is the sum of customer experiences across every touchpoint. Piece by piece, each impression, web visit, article read, social comment, and transaction builds the brand. It's best to think holistically, creating a delightful, unified experience across content, campaigns, and capabilities.

Content Development

A visual brand experience only goes so far. To fully express the brand, we must use the power of storytelling through the creation of content that can be seen, heard, and felt. The best stories create a deep and lasting connection, turning audiences into customers and loyal fans.